LightStream builds Forest of Dreams in Times Square
Visitors to Times Square in New York on Oct. 18 were treated to a surprise unlike anything witnessed at one of America’s best-known landmarks. In the midst of skyscrapers and one of Gotham’s many concrete canyons rose a beautiful woodland, a “Forest of Dreams.”
The pop-up forest was filled with live trees and rescued wildlife, forming an oasis symbolic of the 1,000 acres of trees planted by LightStream in support of American Forests, the nation’s oldest conservation organization.
Photos for a cause
Visitors to the Forest of Dreams strolled through the woodlands and some used the opportunity to interact with wildlife in the unique setting.
Many were offered their 15 minutes of fame as photos were snapped of visitors against a forest backdrop and shared on one of the Times Square electronic billboards familiar to millions around the world.
But there was more than just a shot at fame drawing people to the Forest of Dreams. For each person who had their photo taken in Times Square, LightStream donated a tree to American Forests (up to 10,000 trees). These donations put LightStream closer to its newly announced goal to reforest 500 acres in 2017, including the trees that are being planted for each of the first 10,000 participants in the Forest of Dreams.
You may not have been able to tour the Forest of Dreams in Times Square, but you can still participate. Go online to LightStreamForests.com before Nov. 1 and sign up to have a tree planted (if you’re among the first 10,000 participants). You can also upload a photo and receive a Forest of Dreams Times Square virtual photo that makes it feel almost as if you were in New York.
Making dreams come true while supporting American Forests
“The Forest of Dreams celebrated the hundreds of thousands of dreams LightStream has helped make a reality for our customers,” said Todd Nelson, LightStream business development officer. “We offer a simple, virtually paperless loan for practically anything. It empowers people and gives them the financial confidence to make their dreams come true — whether they are looking to buy that classic car they’ve always wanted, build their dream kitchen or fund fertility treatments so they can start a family.”
LightStream contributions help support the American ReLeaf program, which funds tree planting projects across the country and brings critically needed trees to urban settings. The trees used in the Forest of Dreams exhibit are earmarked for planting in New York parks.